Magnite, the largest independent sell-side advertising company, is proud to announce its inclusion in multiple categories of Built In’s 2025 Best Places to Work awards. The lists highlight Magnite’s dedication to fostering a people-first culture that empowers employees to innovate and grow.

[…] partnership combines Playwire’s premium Flex Suite formats with Magnite’s programmatic infrastructure to deliver enhanced creative experiences at scale NEW YORK and BOCA RATON, FL – January 7, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad monetization for web publishers, today announced a […]

[…] Due to the explosion of privacy laws across the globe and signal loss beyond third-party cookies—including the risk to IP addresses—Yahoo expects that by the end of 2025, the majority of the supply will be non-addressable. Adopting solutions for non-addressable environments represents a significant opportunity to build a competitive advantage by leveraging non-addressable inventory […]

[…] TV moving into the mainstream in India, Prabhvir Sahmey of Samsung Ads talks about their role as educators to help fuel brand investment into CTV advertising in 2025. Anooj Shetty, Director, Advanced TV, GroupM From the huge growth of live sports streaming customized ad solutions for brands and the rich data now available to […]

[…] Display & Video 360. Magnite Audiences are available on DV+ in the English language globally, where we have participating publishers. Availability will expand to more regions throughout 2025. Reach out to your account team to verify publisher participation in your region. What’s Next? All Display & Video 360 buyers can take advantage of instant […]

[…] known as OTT). Video-Sharing Platforms (VSP). Apps that enable users to share videos with other users (e.g. YouTube, Dailymotion). Base 2 ad exposures; Source: Magnite Research 2024- 2025 Content quality affects recall. Streaming TV’s high-quality content is a primary reason for extended viewing sessions—creating a highly involved audience that is open to receiving ads. […]

[…] groups, programmers, and broadcasters, have a very refined, very enriched type of data,” said Mike Laband, SVP of Platform Revenue at Magnite. As a result, he believes 2025 and beyond will be more about companies determining what data is best utilized or better enriched with other data to serve a specific buyer or within […]

[…] is finally being acknowledged more overtly by Google (note the “*Subject to…” language on the first timeline on the above link).   So now the date is Q1 2025 – probably. However, we all need to remove the “probably” from that sentence and get to work. This will happen at some point, and the industry […]

[…] and Pluto. Similarly, the purchasing power of these groups should not be underestimated.  For example, the purchasing power of Hispanics is expected to hit $2.6 trillion by 2025. Making authentic connections programmatically The benefits of media buying through fewer sources are well publicized, with supply-path optimization a key trend in advertising. These include the […]

[…] regional sports networks and marquee sporting events across CTV. According to eMarketer, the number of U.S. digital live sports viewers is expected to exceed 90 million in 2025. fuboTV is a sports-first platform with over 50,000 sporting events per year, many of them available in 4K, including over 12 regional sports networks like Marquee, […]