[…] known as OTT). Video-Sharing Platforms (VSP). Apps that enable users to share videos with other users (e.g. YouTube, Dailymotion). Base: 2 ad exposures; Source: Magnite Research 2024– 2025 Content quality affects recall. Streaming TV’s high-quality content is a primary reason for extended viewing sessions—creating a highly involved audience that is open to receiving ads. […]

The study explores the impact of advertising within premium streaming content London, UK – 18th February 2025: Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today unveiled the results of its latest study, “Why Streaming TV Is a Must-Buy”, which highlights how UK audiences engage with streaming TV and the effectiveness of […]

Streaming TV’s premium content translates into positive brand opinions and purchase behavior São Paulo, Brazil – February 11, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, unveiled its latest research report „Why Streaming TV Is a Must-Buy” in Brazil. The study was conducted using audience testing in a simulated viewing experience […]

[…] Video-Sharing Platforms. Streaming TV’s premium content generates more trust and brand recognition for advertisers than ads shown within content on Video-Sharing Platforms.   Source: Magnite Research 2024– 2025 Brand Recognition Base: 1 ad exposure Strong performance translates into purchase behavior. Streaming TV’s stronger trust and brand recognition leads to purchase interest. Streaming TV viewers […]

[…] de vídeo (PCV). Aplicativos que permitem que os usuários compartilhem vídeos com outros usuários (por exemplo, YouTube, Dailymotion). Base: 2 exposições de anúncios; Fonte: Magnite Research 2024- 2025 A qualidade do conteúdo afeta a recordação. O conteúdo de alta qualidade da TV por streaming é o principal motivo para sessões de exibição prolongadas, criando […]

[…] and Red Bull TV are just a few of the first channels to arrive on the new platform, with more global and local channels launching in early 2025. Through this new partnership, advertisers will be able to programmatically access Samsung TV Plus’ premium, and growing, in-stream inventory for the first time. Gavin Buxton, Managing […]

[…] Due to the explosion of privacy laws across the globe and signal loss beyond third-party cookies—including the risk to IP addresses—Yahoo expects that by the end of 2025, the majority of the supply will be non-addressable. Adopting solutions for non-addressable environments represents a significant opportunity to build a competitive advantage by leveraging non-addressable inventory […]

[…] Display & Video 360. Magnite Audiences are available on DV+ in the English language globally, where we have participating publishers. Availability will expand to more regions throughout 2025. Reach out to your account team to verify publisher participation in your region. What’s Next? All Display & Video 360 buyers can take advantage of instant […]

[…] known as OTT). Video-Sharing Platforms (VSP). Apps that enable users to share videos with other users (e.g. YouTube, Dailymotion). Base 2 ad exposures; Source: Magnite Research 2024- 2025 Content quality affects recall. Streaming TV’s high-quality content is a primary reason for extended viewing sessions—creating a highly involved audience that is open to receiving ads. […]

[…] is finally being acknowledged more overtly by Google (note the “*Subject to…” language on the first timeline on the above link).   So now the date is Q1 2025 – probably. However, we all need to remove the “probably” from that sentence and get to work. This will happen at some point, and the industry […]