A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.

Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.

Magnite Access is an omnichannel audience product suite simplifying how media owners and their advertisers can maximize their data assets.

In search for simplified media buying in a shifting landscape buyers are leveraging powerful data and efficient workflows to succeed.

[…] “It’s been reported that 63% of all TV viewing is happening on streaming services today*. Naturally, marketers are very interested in CTV advertising, they just need the right tools. We’re thrilled to launch this new program with Magnite so that marketers can more easily engage in CTV advertising in a way that is intuitive, […]

Magnite’s centralized access to a broad mix of premium publishers made it possible to layer on data segments and reach a targeted audience of avid gamers and e-sports fans. 

Read how native ads innovation is providing natural spaces for advertisers to reach audiences across ad-supported and subscription services.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

[…] internet and we’re providing solutions that tie data to media so that publishers get the true value of their engagement. Folding this initiative into Prebid is the right way to go – keep it open source and make it standard.” “As third-party cookies fade from use in the near future, it’s critical that the […]

[…] more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com. Media Contact Media Relations: Kar Yi Lim klim@magnite.com 917-658-1994 Investor Relations: Nick Kormeluk nkormeluk@magnite.com 949-500-0003