[…] from surpassing them.” Level up with programmatic activation Programmatic advertising can be particularly effective for delivering BVOD campaigns, as it allows for greater precision in reaching the right viewers, resulting in higher engagement rates and better ROI for advertisers. “Programmatic advertising has increased significantly for TVNZ over the past few years mainly because it […]

Here are four takeaways for advertisers to keep engaged with voters from now until Election Day.

[…] WeTV & iflix Indonesia. Building Better Performance with Audience Data and Relevance  Ad relevance is now table stakes for advertisers looking to capture audience attention at the right moment and place.  “We need to know where the consumer is, be prepared for the action and deliver the right communication to the right context,” emphasized […]

[…] Technology plays a crucial role in optimising the viewing and ad experience Live sports streaming has built audiences to a scale that is attractive to brands. The right SSP and tools like Live Stream Acceleration (LSA) are vital for managing ads in live environments where audience volumes can be unpredictable and ad breaks may […]

[…] opportunity to connect with addressable audiences, measure engagement, and deliver relevant ads than today. With programmatic tools, streaming advertisers can reach audiences with more accuracy, connecting the right audience with the right creative at the right time. Streaming’s capacity to layer audience data, report, and execute individual impressions helps brands track performance and connect […]

[…] to the public. To manage and scale DE&I investments, brands need to consider the different behaviors of diverse audiences, identify and access brand-suitable inventory, and leverage the right data to reach them effectively in the right formats. For instance, Nielsen highlighted how media engagement is highest among Black audiences, with Black audiences over-indexing as […]

Magnite’s custom technology solutions will streamline access to the largest audio and podcast publisher in the U.S. 

[…] leaders gathered to discuss how these trends are shaping the advertising landscape across Southeast Asia. Embracing TV’s Transformation: An Ad-supported Future Ad-supported streaming in Southeast Asia has reached critical mass, with 71% of TV viewers embracing it. Agencies and brands are increasingly aware of this growth, and more publishers see the need to offer […]

As political advertisers gear up for massive amounts of spending this fall, we’re going to dig into what FAST is, why and how it dwarfs the user numbers of subscription services, who is watching and why, and why every political advertiser needs a share of the voice here.    

[…] start of my programmatic career, where it was often used because little else was available. Like Roman, it couldn’t possibly be the solution we are looking for, right? Applying Occam’s Razor, we should sometimes favor the simplest method. Suppose we know our consumers frequent specific environments based on their interests. In that case, we […]