[…] a big focus on audience addressability across channels, with first-party data particularly put into the spotlight. Providing advertisers with secure, profitable access to precise audiences at the right time while maintaining complete control over their valuable audience data has become a key objective for media owners in CTV and OTT just as much as […]

[…] linear trafficking system and a digital trafficking system work very differently. Ideally, the tech stacks would work together and allow the left hand to know what the right hand is doing. Programmatic is part of that.” Live linear is a bright spot for streaming TV.  Live TV is often seen as the crown jewel […]

[…] there. We offer over 50,000 live sporting events per year, but we also believe in a diversified content offering. It’s important for our users to get the right content at the right time and have an easy-to-navigate platform. We’re collecting data constantly to ensure that everything is personalized towards them. We’re also very cognizant […]

[…] at any moment, step in and help improve the performance  of a campaign, look at how a campaign is delivering and then make a decision at the right moment.” Graeme Lynch, VP Demand in EMEA at Magnite Growing CTV Opportunities There were a multitude of talks around connected TV (CTV) advertising too, including an […]

[…] lot to do with brand readiness to not just collect first-party data, but also to store and manage it,” says Priemer.  The importance of working with the right partners is key. “Working with partners, SSPs, etc. to tap into publisher data is a very important solution for brands who can’t scale their own. Understand […]

[…] demand partners against an existing demand stack. The growth in supply and demand for CTV inventory and the innovations in identity solutions makes addressing and reaching the right audiences even more important. In the face of third party cookie deprecation, many solutions are emerging to solve the addressability issue. Rather than a singular solution, […]

[…] number, they don’t give you the “who” behind these numbers. This is why we built our platform around incrementality and a philosophy that our clients have the right to understand whether their marketing is working and where it’s working, a key question we always seek to answer for our customers. What’s your philosophy around […]

One of the key benefits of CTV and digital video advertising is the ability to incorporate data to enhance the impact and value for advertisers and deliver more relevant and engaging content for consumers. In order to do so in a privacy-friendly, standardized and scalable way, Magnite has joined the TV Data Initiative.  Magnite will […]

[…] to COVID-19 education, they created a PSA program which has since expanded and to date, has served over 18 billion impressions. This program, now called Shine, has partners across many industries, showcases the true power of teamwork, innovation and is a testament to what can be achieved when you approach things from the right perspective. 

[…] our careers, it is hard to have the self-confidence to intervene or talk every time you have a point. Sometimes, if you are not surrounded by the right leaders and you don’t have the space you should have, even if you have a voice, you might not be heard. I feel situations like this […]