[…] to interoperate an ever increasing number of software solutions in a fair controlled way will prove invaluable to publishers going forward, especially as ad tech continues to evolve. Matt McLeggon SVP, Advanced Solutions In the CTV ecosystem, the majority of programmatic bids are returned to the primary ad server today via a VAST response. […]

More and more marketers are activating their upfronts buys programmatically.

2023 is set to be a pivotal year in the world of global advertising. Check out full video series here.

Brightcove Inc. (NASDAQ: BCOV), the most trusted streaming technology company in the world, today announced it has entered into a strategic relationship with Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform.

[…] that because you show up with something, and clients say, “I didn’t even know I needed that.” You have to convince the market and help the market evolve in a certain way.  The other part of my role that motivates me is building the team and developing not just a product team but a […]

From our clients and partners at Magnite’s eMpower digital event, here are some key trends to note for 2022 and how the industry is adjusting to our new paradigm. 

[…] quickly. Using machine learning to serve up recommendations of new content based on what users have previously watched has become more common. However, that use case has evolved into helping people find content that’s surprising to them that they like. For instance, if someone watches season 1 of Stranger Things, it’s not a surprise […]

As the TV landscape continues to evolve, marketers are holistically examining their media mix to include streaming, digital, and linear TV while seeking to benchmark investment. They’re also looking to activate incremental audiences across platforms.  Through Magnite’s preferred partnership with OpenAP, we have a direct relationship with a data-driven linear partner that allows advertisers […]

[…] the under-20 national teams of FIFA’s member associations.  Ad Experience:  The consumer ad experience is more important than ever. What are Vidio’s predictions on how publishers will evolve the ad break to improve the ad experience by leveraging the right tech stack and data?  A: In this digital era, people are becoming more exposed […]

Read how our yield optimization partners seamlessly enable publishers to maximize yield with optimal user experiences via Control Center.