Investor Day takeaways, highlighting our approach for the next few years & setting our clients up for success in the rapidly evolving advertising landscape.  

Magnite spoke to leaders from True Digital, South China Morning Post and Publicis Media Precision to explore what’s next for data-driven advertising in a rapidly evolving identity landscape in the APAC region.

[…] with SSPs building audience segments from aggregate data and presenting these segments to buyers in a privacy-safe way through the exchange. A plethora of identity solutions have evolved to convey attribution in CTV, but there’s no silver bullet: the best way to maintain addressability is a portfolio approach. This means building out tools and […]

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. CTV rivals the reach of broadcast The results of the study show that there is widespread adoption of CTV streaming platforms across Brazil, Argentina, and Mexico. […]

[…] and Offerings criteria, which we believe reinforces our commitment to an intuitive experience and strong client relationships. Commitment to Future-Ready Solutions As the advertising ecosystem continues to evolve, there are increasing challenges related to cookie deprecation and audience addressability. Our dedication to finding alternatives that align with the needs of both publishers and buyers […]

Here’s a look at how Magnite works with various publishers to help them scale and monetize their inventory in the surging streaming market. 

Read how native ads innovation is providing natural spaces for advertisers to reach audiences across ad-supported and subscription services.

[…] “Content is the core focus of our business, and it is key to answering local content consumption needs,” Tan said. “On the platform side, we continue to evolve and offer differentiated targeting and new ad solutions.”  GroupM Nexus’s Lowes emphasized, “If we talk about TV transformation to clients, premium content and viewing experience has […]

[…] Amazon Ads to deliver premium deals that drive results for buyers and unlock new opportunities for sellers.  “As the way media is bought and sold continues to evolve, it’s become even more important for the buy- and sell-side to work collaboratively,” said Jennifer Fagnini, Vice President, Demand Partnerships, at Magnite. “This is an exciting […]