[…] Spain and, through our acquisition of Molotov, in France. Specifically, the Molotov streaming platform was designed to be easily localized for new markets and languages, to facilitate quick and efficient launches in additional countries.  On the tech side, artificial intelligence (AI) will be used to enhance the viewing experience and advertising capabilities on CTV. […]

Why is forecasting important? Where do we use it? In today’s ad environment, publishers require accurate forecasting tools to quickly determine if sufficient inventory exists to sell a targeted campaign. This fuels the ability to confidently transact on direct-sold campaigns by answering questions such as “How many impressions can I expect for Supply Partner […]

[…] Control Center. Within one week of pushing the feature, there was a 39.5% increase in won impressions. Room to grow and drive more success Due to the quick and noticeable success of the test, LADbible Group removed its hard coded ad units and Google Publisher Tag code in favor of the Browsi integration across […]

[…] tech/your particular department? In order to get inspired, read articles related to our field, reach out to me or our LATAM team (we’re always available for a quick chat), and start observing the impact of our work or what Magnite accomplishes. This can be done by navigating the platform, generating reports, tracking the numbers, […]

Growing complexity in the ad tech industry makes it difficult to test and measure new vendors and easily see the impact. Publishers need a quick and efficient way to activate new partners without the hassle of managing contracts, billing arrangements, and development work – all of which can take months to complete – for […]

[…] have today.  When I’m in the office, once I’m done with a majority of my daily responsibilities in the afternoon, you can probably find me playing a quick game of pool with my Magnite buddies. Talk about a recent project that you’re proud of yourself/your team for accomplishing. I’m definitely proud of the efforts […]

[…] What You Can’t Measure  As a company, Magnite is committed to fostering an inclusive and anti-racist culture through measurable action. All change starts with assessing the status quo, so we’re looking at ourselves internally and collecting data on our current talent pool make-up, including job position, title, and salary. We’re upping internal reporting as […]

[…] within their organizations and across, providing mutual support. Women can collectively advocate for fair and equal opportunities by addressing issues. By raising awareness and challenging the status quo, they can contribute to creating a more inclusive and equitable work environment. Open and honest conversations about challenges, successes, and experiences can foster a sense of […]

Magnite’s Buyer Lead for Australia shares some top tips for publishers looking to capture upcoming holiday spend.

[…] meant that being the new kid on the block didn’t really matter, we were all learning. It also meant that if you worked hard you could progress quickly. I put my head down and focused on getting the job done and feel like I’ve been able to drive my career exactly where I wanted. […]