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Buyers

Automatic Content Recognition

Automatic Content Recognition (ACR) provides advertisers with a unique opportunity to enhance their targeting strategy without compromising scale. Learn how ACR works in this quick explainer video.

Sellers

Retail Media

Learn how advertisers can leverage retail media to connect with target audiences and increase the effectiveness of media investments in this quick explainer video.

Buyers

Contextual Targeting

In this quick explainer video, you’ll learn how video-level contextual targeting goes beyond linear TV targeting capabilities to improve the audience experience and enables advertisers to capture value at scale.

Sellers

Meet Magnite

Learn about Magnite’s purpose, where we sit within the adtech ecosystem, our tech stack, and the role we play in powering entertainment and information for consumers worldwide in this quick explainer video.

Sellers

Header Bidding

In this quick explainer video, learn how header bidding works and the ways in which initiatives, like Prebid, make it more transparent and efficient for publishers and advertisers.

Buyers

Seller-Defined Audiences

Find out what seller-defined audiences (SDA) are and the opportunity they provide for publishers to create and showcase their powerful audience signals to drive advertiser performance in this quick explainer video.

Buyers

Data Management Platforms (DMPs)

In this quick explainer video, learn about the role of the DMP in the cookie-less future and how DMPs will be used to manage, contextualize, and analyze first-party data.

Sellers

CTV Is for Everyone: Top Takeaways

As the streaming audience has grown, the complexion has changed. Learn how CTV has become television’s most diverse audience in this quick explainer video.

Case Studies

Game On: RCTI+ Kicks Off Programmatic Live Sports Advertising with Magnite

[…] to collaborate with Magnite to maximise monetization opportunities across these events. The nature of live sports is time-sensitive. Magnite Streaming’s real-time reporting is crucial, allowing us to quickly optimize and ensure seamless campaign delivery. Iceu Dian Choeriah, Head of Sales, RCTI+ Download our case study to discover how RCTI+ partnered with Magnite to monetize […]

48 results found

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