The research finds that 78% of TV viewers in the Nordics are watching streaming TV and that it is now the most-watched form of TV in Denmark, Finland, Norway, and Sweden.

Streaming TV is watched by more viewers than any other form of television in the Nordics. This shift away from traditional TV shows no signs of slowing.

Discover how Adasta Media leveraged Magnite’s Demand Manager A/B testing tool to automate Prebid wrapper optimization and increase revenue.

. Content and ad creative metadata has a key part to play in ad serving innovations such as SpringServe’s BingeWatcher product, which automates the creative review process to improve ad experiences and drive campaign success.

Hear about how IBM Watson is helping publishers diversify revenues, using AI technology to improve ads and KPIs, and reducing biases in ads.

Magnite caps off its merger by rebranding its two programmatic product offerings.

Canvas Worldwide discusses how SPO and programmatic tech is helping them to resolve key challenges and deliver value for their clients.

Magnite is excited to offer integrations for CTV via Magnite’s CTV ad server, SpringServe, with The Trade Desk’s OpenPath and Yahoo’s Backstage, giving DSPs and platform clients seamless access. 

Magnite’s Match technology is paving the way for brands and publishers to activate their own first-party data on their own terms and unlock greater value for their content. 

In search for simplified media buying in a shifting landscape buyers are leveraging powerful data and efficient workflows to succeed.