This course will help you navigate the rapidly evolving process of buying OTT in Asia and understand the key advertising components and benefits of streaming video.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

[…] scale they’re looking to reach, they’ll be able to find and activate what they need in Magnite Access. Unlocking the value of audience data As audience addressability evolves, there’s an opportunity for media owners to leverage their direct relationships with consumers and shift decisioning to the sell side. Even in an unpredictable future, media […]

A better identity model will be achieved when the consumer is at the core of everything companies build.

An introduction to what is fueling seller defined audiences (SDAs), how publishers can build them, and how they’re driving audience innovation

Demand Server streamlines publishers’ integration with Prebid Server with the control, insights and optimization tools to grow ad revenue.

[…] with the recent launch of TF1+, it’s important that we’re aligning with all technology providers who can help us reach consumers as the way they’re watching television evolves while delivering a superior ad experience,” said Sylvia Tassan Toffola, General Manager at TF1 PUB. “We’re excited to be exploring new programmatic opportunities with Magnite to […]

Here are five practical, tangible tips on what brands can do now to prepare for a cookieless future.

Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.