[…] solution. Magnite’s deep relationships with premium publishers and advertisers give us a unique vantage point to create solutions that add value for all parties.” “As audience addressability evolves, being flexible and open to different models and approaches is imperative for buyers and sellers to find a sustainable path forward,” said Martin Wexler, SVP of […]

Magnite’s Chris Signore spoke to Travis Hockersmith, Group Vice President of Platform+ at VIZIO, about the importance and future of native ads in CTV.

With so much fragmentation within the CTV and OTT space, content object signals have emerged as a game-changer for buyers seeking to navigate the evolving landscape. We’ve previously outlined the importance of content object signals and the challenges involved with sharing such signals. As media owners increasingly embrace and expand the availability of content object […]

We chatted with some of ANZ’s leading broadcasters about the benefits of BVOD advertising for marketers and their strategies for optimising investments in this rapidly evolving economic landscape.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

Magnite is undertaking several initiatives to ensure that our evolving employee base is truly representative of our broader community.

Magnite worked with VisionPoint and the UNC System to launch a campaign that reached their specific audiences with precise targeting through OTT and OLV.

New solutions like Universal IDs and ID “Bridging” are emerging in this cookieless future – however, these new solutions bring challenges around transparency and responsible application.