As we begin 2022, Magnite experts shed some light on what they believe is in store for the industry in the upcoming year.

More and more marketers are activating their upfronts buys programmatically.

2023 is set to be a pivotal year in the world of global advertising. Check out full video series here.

Brightcove Inc. (NASDAQ: BCOV), the most trusted streaming technology company in the world, today announced it has entered into a strategic relationship with Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform.

Magnite’s C-Suite series provides a unique opportunity to gain firsthand perspectives on critical industry trends and strategic initiatives shaping Magnite’s core values and future. 

From our clients and partners at Magnite’s eMpower digital event, here are some key trends to note for 2022 and how the industry is adjusting to our new paradigm. 

AI is having an increasing impact on online video, from yield management and discovery, to harnessing data and improving ad campaigns.

Magnite and OpenAP’s deep partnership simplifies the audience activation process, enabling buyers to quickly integrate and extend their campaigns across different media types.

Magnite’s Director of Business Development, Asia, Hesty Utami, caught up with Tengku M Rizaldi (Head of Sales Emtek Digital) on what lies ahead for the growing Indonesia AVOD market in 2023 and how Vidio aims to unlock these opportunities.

Read how our yield optimization partners seamlessly enable publishers to maximize yield with optimal user experiences via Control Center.