This course will help you navigate the rapidly evolving process of buying OTT in Asia and understand the key advertising components and benefits of streaming video.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

New solutions like Universal IDs and ID “Bridging” are emerging in this cookieless future – however, these new solutions bring challenges around transparency and responsible application.  

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

[…] Akin to CTV, audio publishers are rightfully cautious about their data and seek targeting solutions that avoid leakages of personal data and undue exposure. As addressability has evolved in CTV, tools and workflows have been established to enable publishers to use their first-party user data and match audiences while maintaining full control. Here, audio […]

Magnite is excited to offer integrations for CTV via Magnite’s CTV ad server, SpringServe, with The Trade Desk’s OpenPath and Yahoo’s Backstage, giving DSPs and platform clients seamless access. 

[…] streaming in Southeast Asia has reached critical mass. Viewers’ engagement with streaming content is stronger than ever and their relationship with streaming services continues to mature and evolve. Percentages shown below reflect the Southeast Asia Region. Download the SEA Region and Individual Market Reports Ad-Supported Streaming Services Deliver Scale Ad-Supported Streaming Services Deliver Scale […]

. Content and ad creative metadata has a key part to play in ad serving innovations such as SpringServe’s BingeWatcher product, which automates the creative review process to improve ad experiences and drive campaign success.

[…] CTV buys with their existing planning tools, minimizing operational hurdles for linear buying teams. As the cord-cutting movement accelerates, Magnite is well-positioned to help local linear buyers evolve their buying strategies to accommodate this continued shift in viewing habits, helping to ensure they can reach their audiences across a wide range of demographics and […]