[…] premium video buys are done through programmatic, and premium brands see the effectiveness,» said Buxton. «Enabling programmatic to compete better with direct-sold campaigns is something that has evolved in the US and EMEA through technology advancement enabling unified ad decisioning, and its adoption is not at that level yet in Asia.» Collaboration across players […]

[…] Akin to CTV, audio publishers are rightfully cautious about their data and seek targeting solutions that avoid leakages of personal data and undue exposure. As addressability has evolved in CTV, tools and workflows have been established to enable publishers to use their first-party user data and match audiences while maintaining full control. Here, audio […]

[…] up the world’s largest independent sell-side ad company. How would you explain what you to do to someone outside the industry? I really think my answer has evolved over the last few years. I work with a tech platform that interacts with buyers and sellers to power ads in the most efficient way possible. […]

[…] to align with why the consumer is on the platform at that point in time and relating it back to your objectives.”  “The consumer purchase funnel has evolved into a web, and you never really know where the purchase will come from,” added Faheem Merchant, integrated planning lead, Dentsu Indonesia, emphasizing the need to […]

[…] see this opportunity developing. What advancements has CTV made when it comes to advertising opportunities throughout the levels of the sales funnel? Terms like “retail media” have evolved to be more about advertising opportunities within retailers’ own footprint (in-store and online) and using their shopper data in off-site media environments such as CTV. The […]