[…] media behavior and ad preferences in Indonesia to inform marketers on the best way forward.  Reach Indonesian Audiences Where They Are Consumer-centric marketing is about reaching the right consumers where they are most engaged. An omnichannel strategy entails understanding your audience and each channel’s unique characteristics to create a cohesive brand experience.  Magnite’s research […]

[…] sizes use it to feature an interactive catalog of products on screen that can be scrolled through via remote control. These units allow viewers to “window shop” right inside the commercial without the need to grab their phone. Interactive units allow for product recommendations. More and more brands are mitigating the effects of ad […]

[…] screen offerings from Axel Springer and Paramount in its portfolio. These include the brands BILD, WELT, N24 Doku, Comedy Central, MTV, Nickelodeon and Pluto TV. More at www.visoon.de. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]

[…] deliver advertising experiences that drive increased brand awareness and marketing performance. With access to Rakuten’s global audiences, media, content networks and consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. It is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. […]

[…] Magnite’s addressable offering, we can create curated Deal IDs that only serve ads to buyers’ target audiences, so no impression goes wasted.  Effective election campaigns hit the right people in the right places. Here, Magnite’s geo-targeting goes beyond the DMA model, enabling advertisers to reach audiences in specific district and state voting areas.  Your […]

[…] deliver their private marketplace (PMP) and programmatic guaranteed campaigns across the FOX portfolio. “In unifying our vast library of assets, we recognized the need to identify the right technology provider who could help deliver our premium inventory to advertisers,” said Dan Callahan, SVP Data Strategy and Sales Innovation at Fox Corporation. “Magnite’s programmatic expertise […]

[…] TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience. For more information, visit VIZIO.com and follow VIZIO on Facebook, Twitter, and Instagram. Contact Kar Yi Lim klim@magnite.com

[…] automated decision-making. By analyzing vast amounts of data in real-time, AI algorithms can identify patterns and trends in user behavior, allowing publishers to deliver ads at the right time and in the right context to maximize viewability. Additionally, AI-driven optimization algorithms can dynamically adjust ad placements based on factors such as user engagement, content […]

[…] less intrusive: With user experience high on their priority list, many publishers strategically embed these placements to capture their viewers’ attention and deliver relevant, viewable ads. Done right, OLV ads allow brands to maximize ad dollars by reaching audiences at scale while achieving their KPIs. They offer options for pre-roll, mid-roll, and post-roll ad […]

[…] View Sales Manager, Hideyoshi Itai, on the state of live streaming in Japan and where the opportunities and challenges are to maximize the potential of live linear OTT in Japan. Specifically, we spoke about the importance of having the right infrastructure for live streaming distribution and effective use of audience data to drive advertising effectiveness.