CTV in Europe: A Seismic Shift In Consumption and the Distinct Advertising Opportunity

Magnite’s new research report, CTV: The Future Forward, identifies the shift in peoples’ viewing habits across France, Germany, Italy, Spain and the UK, and identifies CTV as an imperative for advertisers as they formulate their media buying strategies for 2021 and beyond.

2020 was a year like no other – and the nature of events saw an acceleration of pre-existing trends in the growth of CTV consumption globally. Magnite surveyed 10,500 people across the UK, Germany, France, Italy and Spain (2,100 per market) and found that not only was this growing appetite for CTV consistent across the EU5, but that respondents also demonstrated an openness to advertising in this newer media environment.

You can download the full reports for the surveyed EU5 markets (France, Germany, Italy, Spain and the UK) here.