[…] and yields. Search and discovery The primary function of the ‘home screen’ we see on smart TVs is to help users find the content they’re looking for quickly. Using machine learning to serve up recommendations of new content based on what users have previously watched has become more common. However, that use case has […]

[…] Philo TV, Pluto TV, Roku, Samsung, Sling TV, Tubi, ViacomCBS, Vizio, Vudu, WarnerMedia and Xumo.  Magnite’s expanded technical capabilities and teams will be able to move more quickly and cater to a broader set of client needs, including sellers that are newer to the world of programmatic and those who have mature, programmatic-only operations. […]

[…] US ad-supported streaming TV households.  “With CTV ad spending forecasted to collect 14% of the total $10.7 billion ad spend this year (AdImpact), politically-focused organizations need to quickly reach voters across a multitude of touchpoints across ad-supported streaming,” said Erik Brydges, Head of Political Demand at Magnite. “Given the numerous variables and tight time […]

Why is forecasting important? Where do we use it? In today’s ad environment, publishers require accurate forecasting tools to quickly determine if sufficient inventory exists to sell a targeted campaign. This fuels the ability to confidently transact on direct-sold campaigns by answering questions such as “How many impressions can I expect for Supply Partner […]

[…] prefer not to channel surf and enjoy “always-on” content tailored to their interests.  Aulden Kaye Yi, head of advertising partnerships at Philo, emphasized, “FAST channel viewership is quickly growing on our platform — these channels capture viewers’ attention with engaging entertainment and lifestyle content that resonates deeply with our audience. For political buyers, this […]

A quick guide for sellers and buyers to evaluate privacy-safe identity solutions such as Universal IDs, clean rooms and SDAs.