The Indian streaming market is developing quickly with providers entering the market with ad-supported services and consumers are hungry for content.

Here’s a quick take on the state of current audio and where the channel is headed in 2023.

[…] Instead of spending time calling up individual media owners to negotiate deals and monitoring the trading of each ad campaign, buyers needed the ability to achieve scale quickly, bringing programmatic front-and-center. Unlocking Voter Audiences By understanding the most important needs of political advertisers, we developed a strategy based on three tenets: simplicity, ease of […]

[…] playbooks while connecting with consumers alongside their shopping journey. Magnite is the ideal launch partner because their flexible technology and industry leading demand-side partnerships allow us to quickly begin working with advertisers and retail media agencies using their preferred DSPs and measurement providers using IAB-standard display ads and in-store video retail media placements.” “With […]

[…] Spend Tracker app is now available in the Reporting tab, allowing publishers to assign spend goals and evaluate trends across multiple demand sources. An intuitive UI provides quick visuals so publishers can flexibly track fulfilled and pending commitments with buyers.  With this new feature, publishers will be able to: See whether spending is on […]

[…] content owners to deliver seamless privacy-compliant, brand safe and brand suitable user experiences. Tools that can provide automated real-time categorization enable publishers to deliver such flexibility, enabling quick and efficient selection of the best creative for each ad pod. Springserve’s BingeWatcher, for instance, is a scalable automated creative review tool for publishers of all sizes […]

[…] stage where people understand that scale matters. M&A presents the fastest opportunity to achieve that scale. Ultimately, you’re either big or roadkill, and if you don’t compile quickly, you’re the latter.  Adam Singolda: What we’re seeing from the client-side is that people want to invest more with fewer companies. In a world where clients […]

[…] (now part of Magnite). I was hired to oversee marketing for the UK and Nordic regions, pushing events, content marketing, PR, and sales enablement efforts. I was quickly able to meet and network with a lot of people through the various events and sponsorships that I managed – which, in turn, helped me to […]

As the streaming audience has grown, the complexion has changed. Learn how CTV has become television’s most diverse audience in this quick explainer video.

In this quick explainer video, learn how to best engage with live streaming audiences and why you should include live streaming inventory in your next media plan.