[…] attention and purchasing power. With three quarters of video viewers streaming more now than a year ago, advertisers should be actively exploring this channel to reach the right audiences.” Streamers prefer streaming to traditional TV and plan to stream more The study found that two thirds of streamers prefer to watch streaming services over […]

[…] Performance Network.   “We welcome innovation in the media buying supply chain that brings our clients closer to high-quality ad inventory. ClearLine is a promising step in the right direction in terms of optimizing supply paths for video campaigns,” said Tom Grant, SVP Group Director, Investment Operations at Havas Media. “The buying efficiency that ClearLine […]

[…] oft-overlooked ally in the quest for more transparent media. To drive positive brand affinity, publishers must be able to deliver superior ad experiences in a clean, well-lit, brand-safe environment. To achieve this, ad servers play a pivotal role– and can be engaged in greater ways with the right questions to improve ad quality and impact.

[…] start of my programmatic career, where it was often used because little else was available. Like Roman, it couldn’t possibly be the solution we are looking for, right? Applying Occam’s Razor, we should sometimes favor the simplest method. Suppose we know our consumers frequent specific environments based on their interests. In that case, we […]

[…] machine-learning models to optimize various aspects of online advertising. My role involves using sophisticated algorithms to ensure that advertisements on the open internet are delivered to the right audience in an efficient and appropriately priced manner. The goal is to enhance the effectiveness of the ads, thereby increasing revenue for our clients and improving […]

[…] a big focus on audience addressability across channels, with first-party data particularly put into the spotlight. Providing advertisers with secure, profitable access to precise audiences at the right time while maintaining complete control over their valuable audience data has become a key objective for media owners in CTV and OTT just as much as […]

[…] linear trafficking system and a digital trafficking system work very differently. Ideally, the tech stacks would work together and allow the left hand to know what the right hand is doing. Programmatic is part of that.” Live linear is a bright spot for streaming TV.  Live TV is often seen as the crown jewel […]

[…] ad experience is more important than ever. What are Vidio’s predictions on how publishers will evolve the ad break to improve the ad experience by leveraging the right tech stack and data?  A: In this digital era, people are becoming more exposed to advertisements. This can result in a lack of engagement and interest. […]

[…] dynamic rules to show more or less ads depending on the user, their behavior, and the content they’re viewing and can ensure ads are located in the right place for each specific user. This allows publishers to balance user experience and revenue in real time, keeping their impression waste to minimum. For example, on […]

[…] or curated audiences. What this means for publishers Publishers need to look at how they can deliver valuable audiences efficiently in transparent environments, ensuring they have the right integrations to provide a clear pathway for buyers to continue accessing their inventory. Provide flexible activation options Publishers should seek out supply-side platforms that can provide […]