What led OneFOX to be able to streamline the buying process across all formats, particularly long-form, streaming video.

[…] Association, Mouser Electronics, TTI, Red Lion Hotels Corporation, Subway® Restaurants, Travel Texas, Explore Branson, Waterloo Sparkling Water, Country Luau Spirits and Champion Energy. For more information, visit http:// www.proof-advertising.com. Proof is also a proud member of Worldwide Partners. Worldwide Partners represents a global network of more than 70 independent and diversified market services agencies in […]

[…] Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow Twitter, LinkedIn, and Facebook. Visit  www.brightcove.com. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats, […]

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About Rakuten Advertising Rakuten Advertising delivers people, performance and brand-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from […]

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About Atmosphere Atmosphere is the leading streaming TV platform for businesses, offering more than 60 original and partner TV channels. The platform, which was named on Fast […]

[…] by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. Enquiries: For further information please visit www.mirriad.com or contact: Mirriad Advertising plc Stephan Beringer, Chief Executive Officer David Dorans, Chief Financial Officer Tel: +44 (0)207 884 […]

At Digiday Japan Brand Summit, Magnite’s Ken Harada caught up with Carta Communications Inc’s Toshitaka Kokubun and Hideyoshi Itai, Narimi Horiuchi from Sapporo Beer and Hiroki Yoshida from Porto Inc. about the advertising power of live linear OTT and the important role it plays in a brand’s marketing strategy. 

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.