[…] engaged audiences in addition to the millions watching on traditional TV,” said Nicole Bence, National Sales Director of Digital at Seven West Media. “Historically, live sports have reached mass audiences on a linear service, but that tide is changing with the vast amount of content available live and on demand across OTT platforms. As […]

[…] things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http:// www.transunion.com/business About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About Rakuten Advertising Rakuten Advertising delivers people, performance and brand-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from […]

[…] by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. Enquiries: For further information please visit www.mirriad.com or contact: Mirriad Advertising plc Stephan Beringer, Chief Executive Officer David Dorans, Chief Financial Officer Tel: +44 (0)207 884 […]

[…] will enable advertisers to achieve better cost-effectiveness and manage reach and frequency. Recently, Tata Motors achieved incremental reach for their recent EV launch campaign. The CTV campaign reached 73% of our total Samsung universe, compared to just 19% who were reached by the linear campaign alone on Samsung Smart TVs. GB: Looking ahead, how […]

Programmatic Buying with Household-Level Targeting Comes to Cable

Ramadan is prime time for advertisers to maximise brand impact on OTT.

Missed this year’s AdWeek Europe? Tim Rudder, reflects on some key themes such as identity, the omnichannel challenge, the continued rise of CTV, and distils the content into some critical recommendations for media buyers for the year ahead.

Magnite spoke with Odeeo’s CEO, Amit Monheit, about how and why brands should consider reaching engaged consumers with an in-game audio advertising strategy.  

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.