[…] We also have a robust local offering with over a dozen regional sports networks and over 700 local TV channels.  Following the close of Q3 2021, we reached the significant milestone of one million paid subscribers and expanded our global footprint with the completion of two acquisitions. The first being Edisn.ai, an AI-powered computer […]

Here’s a quick take on the state of current audio and where the channel is headed in 2023.

From our clients and partners at Magnite’s eMpower digital event, here are some key trends to note for 2022 and how the industry is adjusting to our new paradigm. 

[…] underscores the importance of a cross-screen strategy to enhance the impact of marketing messages. Ad-supported streaming provides scale, quality, and impact for brands. Ultimately, ad-supported streaming has reached critical mass in Southeast Asia, attracting a highly engaged audience that watches for extended periods of time. Cross-device streaming TV viewing habits foster robust connections with […]

[…] the addressability landscape With all the evolution happening is addressability, the goal is still the same: Providing advertisers with secure, profitable access to precise audiences at the right time in the right channel while maintaining complete control over their valuable audience data. Magnite’s close proximity to supply positions us to help buyers make more […]

The real strength of the open internet lies in a vibrant tapestry of publishers, each reaching unique audiences and offering valuable content. The focus shouldn’t be on pitting publishers against each other but on building a strong, collaborative environment. 

[…] TV is available in 43 European territories and currently reaches more than 90 million households via its branded remote-control button and pre-installed app in Smart TV devices. www.rakuten.tv Rakuten TV is part of Rakuten Group, Inc., one of the worlds’ leading internet services companies, with a focus on e-commerce, fintech, digital content and communications. […]

[…] less intrusive: With user experience high on their priority list, many publishers strategically embed these placements to capture their viewers’ attention and deliver relevant, viewable ads. Done right, OLV ads allow brands to maximize ad dollars by reaching audiences at scale while achieving their KPIs. They offer options for pre-roll, mid-roll, and post-roll ad […]

[…] “With programmatic, advertisers can tap into premium inventory from multiple sources and layer on first and third-party data. Scale is not an issue; it’s about getting the right access points.”  Future of CTV: Addressable Opportunities  The data possibilities of premium digital advertising are now available on CTV, with OTT providers pushing for better targeting […]

[…] this audience presents a significant opportunity. Magnite plays a critical role in facilitating this by streamlining the process for buyers to access Roku’s inventory and reach the right viewers. In short, Magnite provides seamless access to Roku’s massive and engaged streaming audience.  Here are some of the ways Magnite helps Roku establish a more […]