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Blog

Day in the Life: Andreas Finzel, Senior Account Director, Business Development, EMEA

[…] for accomplishing. We recently started working with a partner that brings a major sports brand into their first programmatic CTV offering. This is an area that’s changing right now, and it’s exciting to see how beloved sports organizations are taking steps to transform their business into the future. What do you enjoy most about […]

Press

REV Media Group Selects Magnite’s Technology Suite to Bolster Programmatic Strategy on Tonton Streaming Service

[…] Senior Vice President, SpringServe International at Magnite. “REV Media Group is in an important phase of growth and we’re looking forward to helping support this with the right tools and technology.” ## About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across […]

Blog

The New SSP-Ad Server Paradigm in Streaming

[…] diverse demand is needed to ensure a high-quality ad experience and the load on the technology is at its peak: Our industry talks a lot about the right ad, time and target audience as the trifecta of successful ad delivery. We don’t talk enough about what achieving that requires. For a sports-first live TV […]

Case Studies

Magnite and Nestlé Dentsu Indonesia Boost Ad Performance for Milo and Nescafe with Maximum Brand Exposure on Premium Streaming Platforms

Milo Indonesia wanted to celebrate its 50th Anniversary in Indonesia and generate brand awareness. Magnite, together with agency Dentsu Indonesia, launched a programmatic roadblock campaign across Indonesia’s premium streaming platforms Viu, Vidio and WeTV, enabling the brand to gain 100% share of voice (SOV) for maximum exposure. Download the case study to discover how Magnite […]

Press

Magnite and Spectrum Reach Team Up To Enhance Access to Programmatic Advertising

[…] ability to fine-tune campaign strategies, driving improved performance and achieving higher levels of client satisfaction.” More information about activating programmatic demand with Spectrum Reach is available at www.SpectrumReach.com. ¹iOS (App Store) and Android (Google Play) average ratings as of Feb. 1, 2024. Apps must have at least 150k reviews through combination of iOS & […]

265 results found

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