[…] media behavior and ad preferences in Indonesia to inform marketers on the best way forward.  Reach Indonesian Audiences Where They Are Consumer-centric marketing is about reaching the right consumers where they are most engaged. An omnichannel strategy entails understanding your audience and each channel’s unique characteristics to create a cohesive brand experience.  Magnite’s research […]

[…] information, user, and device information to improve their targeting and bidding decisions. Content object signals bring this same level of precision and insight to streaming. With the right data, buyers can make informed decisions, bidding higher on preferred categories and optimizing ROI. Beyond placement and targeting control, content object signals provide valuable reporting insights. […]

[…] by balancing both what unites people and what makes them different. To do that, CTV/OTT is becoming an increasingly important format, but ensuring ads resonate with the right audiences is key. We spoke to Carl Strum, Director of Video Futures at Initiative, to find out more about how contextual data – specifically content object […]

We spoke with Amit Grover of Quizlet about how AI and programmatic are enhancing the e-learning experience and helping brands reach Gen Z.

[…] VIZIO has access to is always top of mind. We’re able to include this data in our offering to buyers to help ensure that we’re reaching the right audiences with the right campaigns to ensure KPIs are hit. Contextually relevant ads targeted to specific audiences more likely to engage is a powerful combination and […]

[…] not want their ad running on a site with low-quality content, certain brands may not want their ads served outside liquor stores or casinos. Fortunately, with the right tech, rules can be set to automatically meet those delivery needs, ensuring ads are contextually relevant. Along the same lines, DOOH ads require creative review to […]

[…] Magnite’s addressable offering, we can create curated Deal IDs that only serve ads to buyers’ target audiences, so no impression goes wasted.  Effective election campaigns hit the right people in the right places. Here, Magnite’s geo-targeting goes beyond the DMA model, enabling advertisers to reach audiences in specific district and state voting areas.  Your […]

[…] frequency caps to meet KPIs or revenue targets. But in doing so, they’re doing a disservice to advertisers and the streaming service. It’s all about striking the right balance. Given the level of fragmentation in the CTV ecosystem, managing pacing, frequency, fill, and price efficiency can be a daunting task. Adopting technology to streamline […]

[…] buyers at scale. Magnite is a great partner for this because they are able to work with audio and video-based publishers across emerging formats to drive the right message to the right audience via listener-based insights. Supply-side data activation gives us the functionality to provide that value for our buyers.” Audacy echoed this sentiment. […]

[…] technology to benefit your clients? This technology enables the delivery of highly targeted ads based on viewers’ demographic and behavioral data, ensuring that advertising messages reach the right audience, thereby increasing engagement and ROI. The automation provided by programmatic technology simplifies the buying and selling of ad spaces, reducing the need for manual intervention […]