[…] Magnite, diversity matters. Not only because it makes our company stronger, but because empowering deserved yet underrepresented voices to have a seat at the table is the right thing to do. While in abstract terms, we are the largest independent omnichannel sell-side digital advertising platform in the world, the real force behind our company […]

[…] Collaboration will be critical for contextual activation to ensure consistency between signals the publisher provides and the ability for the buy-side to understand and bid on the right signals. For instance, while web-based contextual benefits from standardized IAB taxonomies, there’s a need for standardization specific to TV that can then be adopted across video […]

Empowers CTV and OTT Publishers to Maximize Yield by Unifying Direct and Programmatic Demand Global Publishers Among Users, Including Australia’s Seven West Media Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today launched the open beta of Unified Decisioning, a solution that empowers CTV and OTT publishers to maximize yield by removing the […]

Learn about Local Now and their local approach to content, advice they have for buyers, and their predictions for the future of streaming and FAST services.

As we begin 2022, Magnite experts shed some light on what they believe is in store for the industry in the upcoming year.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has been selected to extend programmatic automation to DIRECTV’s traditional television inventory.

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “Live and Kicking: An In-Depth Look At Live Streaming in New Zealand” that found sports streamers are more responsive to advertising than traditional TV watchers

The research finds that 78% of TV viewers in the Nordics are watching streaming TV and that it is now the most-watched form of TV in Denmark, Finland, Norway, and Sweden.

Yael brings over 20 years of experience across both markets to the role, having most recently served as Magnite’s Managing Director, New Zealand.

Magnite announced a technical integration with FreeWheel to enhance the ability of FreeWheel technology users to see multiple sources of demand in one platform, across both programmatic and direct transactions.