Study examines the impact of advertising within premium streaming content  Mumbai – November 14, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research examines the impact of advertising within premium streaming content in India, revealing that ads in this […]

Read about Magnite’s commitment to sustainability, making ad transactions more efficient through partnerships, tech, and smarter processes

[…] in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more.  Visit the TCL website at https:// www.tcl.com. Media Contact: Megan Hughes mhughes@magnite.com

Study explores the impact of advertising within premium streaming content  TOKYO – November 5, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research sheds light on the impact of advertising within premium streaming content in Japan, revealing that ads […]

[…] personalization and data on top of that, that’ll be a great cherry at some point to do that.” Jill Steinhauser stressed the importance of getting the technology right and the operational difficulties of doing so. When a break occurs during a major live broadcast, immediate action is required to fill the pod with high-quality […]

[…] Technology plays a crucial role in optimising the viewing and ad experience Live sports streaming has built audiences to a scale that is attractive to brands. The right SSP and tools like Live Stream Acceleration (LSA) are vital for managing ads in live environments where audience volumes can be unpredictable and ad breaks may […]

Discover how Magnite supports sustainability internally through commitments to science-based targets, partnerships, and industry groups.

[…] how our teams at Magnite, including my own team in Operations, work behind the scenes to ensure that ads are shown at the perfect moment to the right audience. How does your team support Magnite? Who are your closest collaborators in other departments?  The Operations team serves a diverse range of clients, including publishers, […]

As media buyers continue to discover the opportunities in CTV to drive growth and unlock incremental reach, many are looking for streamlined access as well as accurate measurement and insights to make informed buying decisions. Download the case study to discover how financial services company Capital One – with their agency The7stars – leveraged CTV […]

[…] by balancing both what unites people and what makes them different. To do that, CTV/OTT is becoming an increasingly important format, but ensuring ads resonate with the right audiences is key. We spoke to Carl Strum, Director of Video Futures at Initiative, to find out more about how contextual data – specifically content object […]