[…] increase in revenue,” said Lewis Lee, Senior Ad Tech Specialist at REA. “The A/B testing capabilities allow us to customize our wrapper configurations based on data and quickly test more scenarios while minimizing risk. We look forward to testing additional features that utilize machine learning to help us improve our Prebid settings.” ### About […]

Growing complexity in the ad tech industry makes it difficult to test and measure new vendors and easily see the impact. Publishers need a quick and efficient way to activate new partners without the hassle of managing contracts, billing arrangements, and development work – all of which can take months to complete – for […]

[…] and yields. Search and discovery The primary function of the ‘home screen’ we see on smart TVs is to help users find the content they’re looking for quickly. Using machine learning to serve up recommendations of new content based on what users have previously watched has become more common. However, that use case has […]

[…] have today.  When I’m in the office, once I’m done with a majority of my daily responsibilities in the afternoon, you can probably find me playing a quick game of pool with my Magnite buddies. Talk about a recent project that you’re proud of yourself/your team for accomplishing. I’m definitely proud of the efforts […]

Learn about Magnite’s purpose, where we sit within the adtech ecosystem, our tech stack, and the role we play in powering entertainment and information for consumers worldwide in this quick explainer video.

In this quick explainer video, you’ll learn how video-level contextual targeting goes beyond linear TV targeting capabilities to improve the audience experience and enables advertisers to capture value at scale.

Learn how advertisers can leverage retail media to connect with target audiences and increase the effectiveness of media investments in this quick explainer video.

Automatic Content Recognition (ACR) provides advertisers with a unique opportunity to enhance their targeting strategy without compromising scale. Learn how ACR works in this quick explainer video.

In this quick explainer video, learn how to best engage with live streaming audiences and why you should include live streaming inventory in your next media plan.

As the streaming audience has grown, the complexion has changed. Learn how CTV has become television’s most diverse audience in this quick explainer video.