[…] Goldilocks principle. Overexposure degrades the user experience and wastes ad budgets. But underexposure fails to achieve brand objectives. Marketers need to find a sweet spot that’s “just right.”  Ad serving tools such as frequency capping are vital in driving campaign outcomes. Imagine a diaper brand has done the market research to find that their […]

[…] not want their ad running on a site with low-quality content, certain brands may not want their ads served outside liquor stores or casinos. Fortunately, with the right tech, rules can be set to automatically meet those delivery needs, ensuring ads are contextually relevant. Along the same lines, DOOH ads require creative review to […]

[…] That helped drive dollars and business. There’s a lot of capital out there. When you look at the second generation of advertising technology companies, we’re all profitable, right? So we’ve been buying and building. The last 18 to 24 months have fast-tracked this, with a real opportunity for investors. AS: With the pandemic, many […]

One of the key benefits of CTV and digital video advertising is the ability to incorporate data to enhance the impact and value for advertisers and deliver more relevant and engaging content for consumers. In order to do so in a privacy-friendly, standardized and scalable way, Magnite has joined the TV Data Initiative.  Magnite will […]

[…] to COVID-19 education, they created a PSA program which has since expanded and to date, has served over 18 billion impressions. This program, now called Shine, has partners across many industries, showcases the true power of teamwork, innovation and is a testament to what can be achieved when you approach things from the right perspective. 

[…] rewards in life! Tell us the most important thing you’ve learned in the last year since quarantine began.  Resilience and empathy are what comes to my mind right away. Each of us experienced the quarantine in different ways but we all have in common that we learned a lot about ourselves. More than ever, […]

[…] the unique challenges of this election year, Magnite is helping political advertisers shift the spend they would have used on in-person touchpoints to video. By working closely with premium CTV publishers and political advertisers to understand their campaign goals, Magnite layers in data to ensure these buys are reaching the right audiences through scaled buys.

[…] I am trying to get the latest and greatest on the product front or working with team members on active tickets or everything migration that is happening right now.  Most of the day is spent on meetings and calls, either with my team navigating day-to-day challenges or externally on partnerships that we can explore […]

[…] of those requirements. SPO’s positive impact for buyers While SPO isn’t a new concept, in the face of a changing digital landscape buyers need to find the right supply paths that work for them. Meanwhile, publishers are investing in ways to offer buyers improved inventory access, audience addressability, and more efficient workflows that continue […]

[…] the addressability landscape With all the evolution happening is addressability, the goal is still the same: Providing advertisers with secure, profitable access to precise audiences at the right time in the right channel while maintaining complete control over their valuable audience data. Magnite’s close proximity to supply positions us to help buyers make more […]