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The Evolving Programmatic Identity Landscape
New solutions like Universal IDs and ID “Bridging” are emerging in this cookieless future – however, these new solutions bring challenges around transparency and responsible application.
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New solutions like Universal IDs and ID “Bridging” are emerging in this cookieless future – however, these new solutions bring challenges around transparency and responsible application.
Blog
Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.
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Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.
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Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.
Blog
Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.
Blog
Read how native ads innovation is providing natural spaces for advertisers to reach audiences across ad-supported and subscription services.
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Magnite launched its research, “Streaming TV’s New Era,” at the Magnite Connect event in Singapore, where industry leaders gathered to discuss how these trends shape the advertising landscape in Southeast Asia.
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Canvas Worldwide discusses how SPO and programmatic tech is helping them to resolve key challenges and deliver value for their clients.
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Here’s a deep dive into how audio publishers can borrow from CTV to amplify their messaging with listeners.
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At New York’s Advertising Week, Magnite took center stage, participating in a range of panel discussions on how audience behaviors, evolving technologies, and new industry standards are driving digital’s next era. Here are standout insights from AdWeek 2023.