[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. CTV rivals the reach of broadcast The results of the study show that there is widespread adoption of CTV streaming platforms across Brazil, Argentina, and Mexico. […]

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. Key Findings:  There is widespread adoption of CTV streaming platforms across Brazil, Argentina, and Mexico. Across the three markets, 91% of respondents said they tune into […]

As Women’s History Month continues, we’re bringing you another round of insights from more of the incredible women across the globe who make up team Magnite. Read on to learn more from Vivi, Patricia, Amber, and Natalie about inspiration and mentorship, allyship in the workplace, and generating ideas in an organization.

More and more marketers are activating their upfronts buys programmatically.

Deal Creates Largest Independent CTV & Video Advertising Platform

Magnite worked with VisionPoint and the UNC System to launch a campaign that reached their specific audiences with precise targeting through OTT and OLV.

Magnite caps off its merger by rebranding its two programmatic product offerings.

Magnite is undertaking several initiatives to ensure that our evolving employee base is truly representative of our broader community.