[…] offer advertisers enhanced targeting capabilities along with programmatic efficiency, helping them to optimise their campaigns and maximise their return on investment.   As the streaming industry continues to evolve at an unprecedented pace, the need for effective audience targeting and improved engagement is vital. With streaming platforms gaining significant traction among viewers, this partnership provides […]

[…] CTV buys with their existing planning tools, minimizing operational hurdles for linear buying teams. As the cord-cutting movement accelerates, Magnite is well-positioned to help local linear buyers evolve their buying strategies to accommodate this continued shift in viewing habits, helping to ensure they can reach their audiences across a wide range of demographics and […]

[…] advertising experience to provide more value to the user. What do you think the future of FAST services holds? We believe FASTs will continue to mature and evolve as they have done over the past few years, in part due to changing consumer demands and shifting viewing patterns, as well as increased saturation in […]

[…] partners to reduce the overall environmental impact of ad tech. By aligning our innovation with the goals of our clients, partners, and the wider media ecosystem, we’re helping to drive a more sustainable future. As the industry evolves through smarter optimization and performance enhancements, emissions will shrink, paving the way for stronger, more impactful results.

[…] Aksman, President & Founder of Brightline, discusses how advertisers can leverage dynamic ads in a multiscreen environment, and the results they’ve seen from doing so. As streaming evolves and technology becomes more advanced, there is a greater degree of flexibility in the different types of interactive and dynamic ad units available to advertisers. The […]

[…] of understanding hybrid viewing, the value of CTV audiences, and how as a digitally enabled channel, CTV lends itself well to programmatic trading. As TV continues to evolve, we’re seeing the rise of AVOD and FAST services, with adtech enabling streaming publishers and smart TV manufacturers to transform the way they build their ad […]

[…] penetration and affordable data plans will also continue to drive growth. “We will probably see a consolidation of devices such as set-top boxes and broadband as technology evolves and telco data plans drive higher data consumption,” says Vignesh Narayanan, CEO at Airtel Ads.  “With 5G, this will also accelerate high-quality TV viewing through these […]

[…] clients can rest assured that to ensure publishers’ holistic yield management is prioritized, SpringServe will continue to be demand-agnostic. Today’s media owners need software and solutions that evolve as quickly as they do and we are confident that bringing on SpringServe will better equip Magnite to fulfill that need. I’m excited to welcome the […]

[…] was often not the case and when it was, it was poorly articulated to consumers. The deprecation of third-party cookies is an opportunity for the industry to evolve and re-centre identity on privacy and user experience. The opportunity It can be difficult to sift through the noise of what can often be a fragmented […]

[…] woman that i’ve had the opportunity to work closely with has taught me something about who I want to be next. I’m constantly looking for ways to evolve to be a better version of myself and I have countless women to thank for being the models I build myself upon.   When has someone stood […]