[…] Akin to CTV, audio publishers are rightfully cautious about their data and seek targeting solutions that avoid leakages of personal data and undue exposure. As addressability has evolved in CTV, tools and workflows have been established to enable publishers to use their first-party user data and match audiences while maintaining full control. Here, audio […]

At New York’s Advertising Week, Magnite took center stage, participating in a range of panel discussions on how audience behaviors, evolving technologies, and new industry standards are driving digital’s next era. Here are standout insights from AdWeek 2023.

[…] streaming in Southeast Asia has reached critical mass. Viewers’ engagement with streaming content is stronger than ever and their relationship with streaming services continues to mature and evolve. Percentages shown below reflect the Southeast Asia Region. Download the SEA Region and Individual Market Reports Ad-Supported Streaming Services Deliver Scale Ad-Supported Streaming Services Deliver Scale […]

Magnite is excited to offer integrations for CTV via Magnite’s CTV ad server, SpringServe, with The Trade Desk’s OpenPath and Yahoo’s Backstage, giving DSPs and platform clients seamless access. 

[…] CTV buys with their existing planning tools, minimizing operational hurdles for linear buying teams. As the cord-cutting movement accelerates, Magnite is well-positioned to help local linear buyers evolve their buying strategies to accommodate this continued shift in viewing habits, helping to ensure they can reach their audiences across a wide range of demographics and […]

A simple guide to help buyers navigate the evolving streaming space, including allocation of budgets and how to select the right partners.

[…] quickly. Using machine learning to serve up recommendations of new content based on what users have previously watched has become more common. However, that use case has evolved into helping people find content that’s surprising to them that they like. For instance, if someone watches season 1 of Stranger Things, it’s not a surprise […]

Magnite’s Match technology is paving the way for brands and publishers to activate their own first-party data on their own terms and unlock greater value for their content. 

[…] offer advertisers enhanced targeting capabilities along with programmatic efficiency, helping them to optimise their campaigns and maximise their return on investment.   As the streaming industry continues to evolve at an unprecedented pace, the need for effective audience targeting and improved engagement is vital. With streaming platforms gaining significant traction among viewers, this partnership provides […]

[…] up the world’s largest independent sell-side ad company. How would you explain what you to do to someone outside the industry? I really think my answer has evolved over the last few years. I work with a tech platform that interacts with buyers and sellers to power ads in the most efficient way possible. […]