Here’s a look at how Magnite works with various publishers to help them scale and monetize their inventory in the surging streaming market. 

[…] see this opportunity developing. What advancements has CTV made when it comes to advertising opportunities throughout the levels of the sales funnel? Terms like “retail media” have evolved to be more about advertising opportunities within retailers’ own footprint (in-store and online) and using their shopper data in off-site media environments such as CTV. The […]

Emily, one of our Leadership Development Managers, takes us through a typical day in her life in Magnite’s Broomfield, Colorado office.

[…] Amazon Ads to deliver premium deals that drive results for buyers and unlock new opportunities for sellers.  “As the way media is bought and sold continues to evolve, it’s become even more important for the buy- and sell-side to work collaboratively,” said Jennifer Fagnini, Vice President, Demand Partnerships, at Magnite. “This is an exciting […]

As the TV landscape continues to evolve, marketers are holistically examining their media mix to include streaming, digital, and linear TV while seeking to benchmark investment. They’re also looking to activate incremental audiences across platforms.  Through Magnite’s preferred partnership with OpenAP, we have a direct relationship with a data-driven linear partner that allows advertisers […]

Magnite’s Chris Signore spoke to Travis Hockersmith, Group Vice President of Platform+ at VIZIO, about the importance and future of native ads in CTV.

[…] The rise of FAST channels in the region will make programmatic advertising an essential tool for effectively reaching and engaging this expanding audience. 7. How will CTV evolve within your overall media planning strategy in the next few years? CTV will play an increasingly pivotal role in the overall media planning strategy. As consumer […]

Discover how Adasta Media leveraged Magnite’s Demand Manager A/B testing tool to automate Prebid wrapper optimization and increase revenue.

Read how our yield optimization partners seamlessly enable publishers to maximize yield with optimal user experiences via Control Center.

[…] long is the data stored? How are opt-outs handled? What are match rate benchmarks? Ensure that you test onboarding data directly to your Supply Side Platforms.  3. Evolve Like Roman: Adapt and Conquer Whenever I hear “contextual targeting” mentioned, I’m taken back to the start of my programmatic career, where it was often used […]