[…] long is the data stored? How are opt-outs handled? What are match rate benchmarks? Ensure that you test onboarding data directly to your Supply Side Platforms.  3. Evolve Like Roman: Adapt and Conquer Whenever I hear “contextual targeting” mentioned, I’m taken back to the start of my programmatic career, where it was often used […]

[…] to collectively as ‘EU5’ Percentages shown are an aggregate of EU5 (all markets) unless stated otherwise. Download the EU5 Report Streaming TV Viewership Continues to Grow and Evolve Streaming TV is now watched more than any other form of television in the EU5. With the expansion of streaming offerings and a continued rise in […]

[…] offer advertisers enhanced targeting capabilities along with programmatic efficiency, helping them to optimise their campaigns and maximise their return on investment.   As the streaming industry continues to evolve at an unprecedented pace, the need for effective audience targeting and improved engagement is vital. With streaming platforms gaining significant traction among viewers, this partnership provides […]

[…] see this opportunity developing. What advancements has CTV made when it comes to advertising opportunities throughout the levels of the sales funnel? Terms like “retail media” have evolved to be more about advertising opportunities within retailers’ own footprint (in-store and online) and using their shopper data in off-site media environments such as CTV. The […]

[…] happen through open-source platforms such as Prebid, where Deal IDs and Auction Packages will play a role. We won’t lose interest-based identification, addressability, or attribution—it will just evolve.  Overall, digital advertising still has much room to grow. With an increasing number of global consumers using smart and digital devices, the programmatic opportunity will be […]

Discover how Adasta Media leveraged Magnite’s Demand Manager A/B testing tool to automate Prebid wrapper optimization and increase revenue.

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. Key Findings: Reach that rivals broadcast: There is widespread adoption of both SVOD and AVOD streaming platforms in Mexico. 92% of respondents use a streaming service […]

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. Key Findings: Reach that rivals broadcast: There is widespread adoption of both SVOD and AVOD streaming platforms in Argentina. 81% of respondents use a streaming service […]

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. Key Findings: Reach that rivals broadcast: There is widespread adoption of both SVOD and AVOD streaming platforms in Brazil. 91% of respondents use a streaming service […]

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. Key Findings:  There is widespread adoption of CTV streaming platforms across Brazil, Argentina, and Mexico. Across the three markets, 91% of respondents said they tune into […]