2023 is set to be a pivotal year in the world of global advertising. Check out full video series here.

[…] quickly. Using machine learning to serve up recommendations of new content based on what users have previously watched has become more common. However, that use case has evolved into helping people find content that’s surprising to them that they like. For instance, if someone watches season 1 of Stranger Things, it’s not a surprise […]

More and more marketers are activating their upfronts buys programmatically.

Magnite’s Chris Signore spoke to Travis Hockersmith, Group Vice President of Platform+ at VIZIO, about the importance and future of native ads in CTV.

Here’s a look at how Magnite works with various publishers to help them scale and monetize their inventory in the surging streaming market. 

From our clients and partners at Magnite’s eMpower digital event, here are some key trends to note for 2022 and how the industry is adjusting to our new paradigm. 

[…] that because you show up with something, and clients say, “I didn’t even know I needed that.” You have to convince the market and help the market evolve in a certain way.  The other part of my role that motivates me is building the team and developing not just a product team but a […]

[…] to interoperate an ever increasing number of software solutions in a fair controlled way will prove invaluable to publishers going forward, especially as ad tech continues to evolve. Matt McLeggon SVP, Advanced Solutions In the CTV ecosystem, the majority of programmatic bids are returned to the primary ad server today via a VAST response. […]

[…] the under-20 national teams of FIFA’s member associations.  Ad Experience:  The consumer ad experience is more important than ever. What are Vidio’s predictions on how publishers will evolve the ad break to improve the ad experience by leveraging the right tech stack and data?  A: In this digital era, people are becoming more exposed […]

Read how our yield optimization partners seamlessly enable publishers to maximize yield with optimal user experiences via Control Center.