[…] Akin to CTV, audio publishers are rightfully cautious about their data and seek targeting solutions that avoid leakages of personal data and undue exposure. As addressability has evolved in CTV, tools and workflows have been established to enable publishers to use their first-party user data and match audiences while maintaining full control. Here, audio […]

[…] up the world’s largest independent sell-side ad company. How would you explain what you to do to someone outside the industry? I really think my answer has evolved over the last few years. I work with a tech platform that interacts with buyers and sellers to power ads in the most efficient way possible. […]

[…] to align with why the consumer is on the platform at that point in time and relating it back to your objectives.”  “The consumer purchase funnel has evolved into a web, and you never really know where the purchase will come from,” added Faheem Merchant, integrated planning lead, Dentsu Indonesia, emphasizing the need to […]

[…] in its future state. Ultimately, that success will be centered around building a new advertising foundation that has transparency, privacy and security at the center, and will need to evolve to meet consumer expectations and legislation requirements. A better identity model will be achieved when the consumer is at the core of everything companies build.