[…] the greatest opportunity is still ahead of us.” “We’re thrilled to become a part of the Magnite family. CTV viewership and the ecosystem around it continues to evolve with new streaming services popping up every day and advertisers hoping to connect with those audiences,” said Mike Shehan, Co-Founder and CEO at SpotX. “SpotX’s CTV […]

[…] The rise of FAST channels in the region will make programmatic advertising an essential tool for effectively reaching and engaging this expanding audience. 7. How will CTV evolve within your overall media planning strategy in the next few years? CTV will play an increasingly pivotal role in the overall media planning strategy. As consumer […]

A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.

[…] offering increased control across buys, and how applying data and decisioning on performance multiplies returns on investment. How does Horizon approach programmatic and how has your philosophy evolved over the past couple of years? Can you tell us about some of the performance improvements clients have seen as a result of implementing shifts from […]

Deal Creates Largest Independent CTV & Video Advertising Platform

[…] delivery through the right ad serving technologies. Dedicated ad operations team with expertise in programmatic ensures demand relationships are managed and optimized correctly so everyone wins. Build and evolve your video strategy Many publishers looking to solve the challenges outlined above and simplify the process of video ad monetization turn to managed services. Managed services […]

Speaking with Sara Badler, chief revenue officer, enterprise advertising & partnerships at Dotdash Meredith, we discussed how the company’s programmatic KPIs evolve as the programmatic landscape expands.

[…] with SSPs building audience segments from aggregate data and presenting these segments to buyers in a privacy-safe way through the exchange. A plethora of identity solutions have evolved to convey attribution in CTV, but there’s no silver bullet: the best way to maintain addressability is a portfolio approach. This means building out tools and […]

[…] and Offerings criteria, which we believe reinforces our commitment to an intuitive experience and strong client relationships. Commitment to Future-Ready Solutions As the advertising ecosystem continues to evolve, there are increasing challenges related to cookie deprecation and audience addressability. Our dedication to finding alternatives that align with the needs of both publishers and buyers […]

A simple guide to help buyers navigate the evolving streaming space, including allocation of budgets and how to select the right partners.