While the future of identity is cookie-less, independent adtech isn’t going anywhere.

Magnite Closes SpotX Acquisition. Creates Largest Independent CTV & Video Ad Platform;
Clients Include A+E Networks, AMC Networks, Crackle, Discovery, FOX, fuboTV, LG, Roku, Samsung, Sling TV, Vizio

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. Key Findings: Reach that rivals broadcast: There is widespread adoption of both SVOD and AVOD streaming platforms in Mexico. 92% of respondents use a streaming service […]

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. Key Findings: Reach that rivals broadcast: There is widespread adoption of both SVOD and AVOD streaming platforms in Argentina. 81% of respondents use a streaming service […]

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. Key Findings: Reach that rivals broadcast: There is widespread adoption of both SVOD and AVOD streaming platforms in Brazil. 91% of respondents use a streaming service […]

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. CTV rivals the reach of broadcast The results of the study show that there is widespread adoption of CTV streaming platforms across Brazil, Argentina, and Mexico. […]

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. Key Findings:  There is widespread adoption of CTV streaming platforms across Brazil, Argentina, and Mexico. Across the three markets, 91% of respondents said they tune into […]

As Women’s History Month continues, we’re bringing you another round of insights from more of the incredible women across the globe who make up team Magnite. Read on to learn more from Vivi, Patricia, Amber, and Natalie about inspiration and mentorship, allyship in the workplace, and generating ideas in an organization.

More and more marketers are activating their upfronts buys programmatically.

Deal Creates Largest Independent CTV & Video Advertising Platform