There are flaws in the algorithms within the advertising industry as it relates to multicultural marketing.

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

[…] York City, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. About Quigley Simpson Quigley-Simpson ( www.quigleysimpson.com) is a full-service advertising agency specializing in brand and demand solutions that deliver on both brand and performance marketing imperatives. Headquartered in LA, with offices in […]

One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward.

[…] data sharing, matching and quality, improving the operation of the data-driven TV ecosystem in the 2020s. Contacts: For more information about the TV Data Initiative, please visit www.futuredata.tv or email info@futuredata.tv. To arrange interviews and briefings with the participating companies, please contact: press@futuredata.tv  About the members of the TV Data Initiative Blockgraph is a […]

One of the key benefits of CTV and digital video advertising is the ability to incorporate data to enhance the impact and value for advertisers and deliver more relevant and engaging content for consumers. In order to do so in a privacy-friendly, standardized and scalable way, Magnite has joined the TV Data Initiative.  Magnite will […]

Shine is where people can come to learn about important causes, and allows Mediavine to provide resources to support those causes.

[…] to COVID-19 education, they created a PSA program which has since expanded and to date, has served over 18 billion impressions. This program, now called Shine, has partners across many industries, showcases the true power of teamwork, innovation and is a testament to what can be achieved when you approach things from the right perspective. 

Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

[…] internet and we’re providing solutions that tie data to media so that publishers get the true value of their engagement. Folding this initiative into Prebid is the right way to go – keep it open source and make it standard.” “As third-party cookies fade from use in the near future, it’s critical that the […]