[…] Magnite’s addressable offering, we can create curated Deal IDs that only serve ads to buyers’ target audiences, so no impression goes wasted.  Effective election campaigns hit the right people in the right places. Here, Magnite’s geo-targeting goes beyond the DMA model, enabling advertisers to reach audiences in specific district and state voting areas.  Your […]

[…] feel-good TV at an even friendlier price with low monthly plans and no contracts or commitments. Discounted annual plans are also available. For more information, please visit www.frndlytv.com. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats […]

[…] That helped drive dollars and business. There’s a lot of capital out there. When you look at the second generation of advertising technology companies, we’re all profitable, right? So we’ve been buying and building. The last 18 to 24 months have fast-tracked this, with a real opportunity for investors. AS: With the pandemic, many […]

Indonesia’s surge in over-the-top (OTT) popularity has prompted streaming players and advertisers to innovate new strategies that strike the right chord with consumers in a competitive space. Magnite’s APAC OTT research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.  Magnite’s OTT Factor Asia […]

[…] by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. Enquiries: For further information please visit www.mirriad.com or contact: Mirriad Advertising plc Stephan Beringer, Chief Executive Officer David Dorans, Chief Financial Officer Tel: +44 (0)207 884 […]

[…] the impact of negative analyst or investor research reports; our ability to attract and retain qualified employees and key personnel; costs associated with enforcing our intellectual property rights or defending intellectual property infringement and other claims; the Capped Call Transactions may affect the value of the Convertible Notes and our common stock; we are […]

There are flaws in the algorithms within the advertising industry as it relates to multicultural marketing.

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

[…] York City, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. About Quigley Simpson Quigley-Simpson ( www.quigleysimpson.com) is a full-service advertising agency specializing in brand and demand solutions that deliver on both brand and performance marketing imperatives. Headquartered in LA, with offices in […]

One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward.