[…] and party affiliation.  Additionally, Scripps launched its Political CTV Consortium (powered by Magnite), making CTV inventory available to agencies and programmatic buyers. The consortium allows agencies to quickly reach voters of all ages before they head to the ballot line.  A cross-screen approach is the most effective strategy for swing voters. Cross Screen Media […]

[…] migration to Springserve and Magnite, we will have all our inventory in one place, so we can easily monitor its performance, and will be able to react quickly to changes. Ultimately, it’s always easier to work with one provider rather than many – making the account setup more efficient than before, and easier for […]

[…] Spain and, through our acquisition of Molotov, in France. Specifically, the Molotov streaming platform was designed to be easily localized for new markets and languages, to facilitate quick and efficient launches in additional countries.  On the tech side, artificial intelligence (AI) will be used to enhance the viewing experience and advertising capabilities on CTV. […]

[…] digital streaming audience was three times larger than Seven West Media forecasted, with viewership dramatically fueled by Australia’s COVID-19 lockdown.  As Seven’s exclusive live-events SSP, Magnite responded quickly to help Seven monetize audience spikes, connecting the publisher to all of the programmatic demand in the market.  By making their inventory available to purchase programmatically, […]

[…] the first multi-channel live streaming service available for under $10 per month. Frndly TV provides feel-good programming at an affordable price across 30 channels — and has quickly become a valued and trusted brand among its customers and fans. With ad-supported streaming on the rise, working with Magnite opens up new opportunities for buyers […]

[…] in digital advertising, after working in radio (a dinosaur medium, I know). It took me two weeks to land a position in Ad Operations, but I knew quickly that I wanted to be more client facing. So I networked, and a year later, Tremor Video took a leap of faith in hiring me as […]

[…] rest assured that to ensure publishers’ holistic yield management is prioritized, SpringServe will continue to be demand-agnostic. Today’s media owners need software and solutions that evolve as quickly as they do and we are confident that bringing on SpringServe will better equip Magnite to fulfill that need. I’m excited to welcome the SpringServe team […]

[…] meant that being the new kid on the block didn’t really matter, we were all learning. It also meant that if you worked hard you could progress quickly. I put my head down and focused on getting the job done and feel like I’ve been able to drive my career exactly where I wanted. […]

[…] Philo TV, Pluto TV, Roku, Samsung, Sling TV, Tubi, ViacomCBS, Vizio, Vudu, WarnerMedia and Xumo.  Magnite’s expanded technical capabilities and teams will be able to move more quickly and cater to a broader set of client needs, including sellers that are newer to the world of programmatic and those who have mature, programmatic-only operations. […]

[…] to collaborate with Magnite to maximise monetization opportunities across these events. The nature of live sports is time-sensitive. Magnite Streaming’s real-time reporting is crucial, allowing us to quickly optimize and ensure seamless campaign delivery. Iceu Dian Choeriah, Head of Sales, RCTI+ Download our case study to discover how RCTI+ partnered with Magnite to monetize […]