At New York’s Advertising Week, Magnite took center stage, participating in a range of panel discussions on how audience behaviors, evolving technologies, and new industry standards are driving digital’s next era. Here are standout insights from AdWeek 2023.

A simple guide to help buyers navigate the evolving streaming space, including allocation of budgets and how to select the right partners.

[…] with SSPs building audience segments from aggregate data and presenting these segments to buyers in a privacy-safe way through the exchange. A plethora of identity solutions have evolved to convey attribution in CTV, but there’s no silver bullet: the best way to maintain addressability is a portfolio approach. This means building out tools and […]

Magnite spoke to leaders from True Digital, South China Morning Post and Publicis Media Precision to explore what’s next for data-driven advertising in a rapidly evolving identity landscape in the APAC region.

Investor Day takeaways, highlighting our approach for the next few years & setting our clients up for success in the rapidly evolving advertising landscape.  

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. CTV rivals the reach of broadcast The results of the study show that there is widespread adoption of CTV streaming platforms across Brazil, Argentina, and Mexico. […]

[…] and Offerings criteria, which we believe reinforces our commitment to an intuitive experience and strong client relationships. Commitment to Future-Ready Solutions As the advertising ecosystem continues to evolve, there are increasing challenges related to cookie deprecation and audience addressability. Our dedication to finding alternatives that align with the needs of both publishers and buyers […]

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

[…] quickly. Using machine learning to serve up recommendations of new content based on what users have previously watched has become more common. However, that use case has evolved into helping people find content that’s surprising to them that they like. For instance, if someone watches season 1 of Stranger Things, it’s not a surprise […]