As the streaming audience has grown, the complexion has changed. Learn how CTV has become television’s most diverse audience in this quick explainer video.

A quick guide for sellers and buyers to evaluate privacy-safe identity solutions such as Universal IDs, clean rooms and SDAs.

Here’s a quick take on the state of current audio and where the channel is headed in 2023.

[…] culmination of over 10 years of innovation in CTV/OTT, bringing together Magnite CTV and SpotX to create a world-class SSP. As streaming viewership grows and consumers demand quick and seamless access to an array of content, media owners are looking to integrate and manage high quality CTV and OTT ad experiences across a diverse […]

The Indian streaming market is developing quickly with providers entering the market with ad-supported services and consumers are hungry for content.

[…] In an example of how these innovations and first party data have been harnessed by the supply side, vertical-specific media networks (such as in retail) have risen quickly. Marketplaces built on the supply-side In the past 2 years vertical-specific media networks have taken off in retail with the likes of Kroger, Best Buy, and […]

[…] Control Center. Within one week of pushing the feature, there was a 39.5% increase in won impressions. Room to grow and drive more success Due to the quick and noticeable success of the test, LADbible Group removed its hard coded ad units and Google Publisher Tag code in favor of the Browsi integration across […]

[…] and party affiliation.  Additionally, Scripps launched its Political CTV Consortium (powered by Magnite), making CTV inventory available to agencies and programmatic buyers. The consortium allows agencies to quickly reach voters of all ages before they head to the ballot line.  A cross-screen approach is the most effective strategy for swing voters. Cross Screen Media […]

[…] Spend Tracker app is now available in the Reporting tab, allowing publishers to assign spend goals and evaluate trends across multiple demand sources. An intuitive UI provides quick visuals so publishers can flexibly track fulfilled and pending commitments with buyers.  With this new feature, publishers will be able to: See whether spending is on […]

[…] content owners to deliver seamless privacy-compliant, brand safe and brand suitable user experiences. Tools that can provide automated real-time categorization enable publishers to deliver such flexibility, enabling quick and efficient selection of the best creative for each ad pod. Springserve’s BingeWatcher, for instance, is a scalable automated creative review tool for publishers of all sizes […]