Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

[…] internet and we’re providing solutions that tie data to media so that publishers get the true value of their engagement. Folding this initiative into Prebid is the right way to go – keep it open source and make it standard.” “As third-party cookies fade from use in the near future, it’s critical that the […]

Learn how advertisers can leverage dynamic ads in a multiscreen environment, and the results they’ve seen from doing so.

Understand how streaming TV and programmatic have come together to bring truly scalable and advertising experiences to reality.

[…] “It’s been reported that 63% of all TV viewing is happening on streaming services today*. Naturally, marketers are very interested in CTV advertising, they just need the right tools. We’re thrilled to launch this new program with Magnite so that marketers can more easily engage in CTV advertising in a way that is intuitive, […]

[…] deliver advertising experiences that drive increased brand awareness and marketing performance. With access to Rakuten’s global audiences, media, content networks and consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. It is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. […]

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

[…] rewards in life! Tell us the most important thing you’ve learned in the last year since quarantine began.  Resilience and empathy are what comes to my mind right away. Each of us experienced the quarantine in different ways but we all have in common that we learned a lot about ourselves. More than ever, […]

[…] Technical Account Manager (New York) What do you hope the theme of International Women’s Day will be in 2041?  I hope it is the celebration of equality; right now I look at the numbers, and I don’t see a society of equals. Women are brilliant, yet only represent 16% of boardrooms globally, 27% of […]

Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.