[…] campaign planning this holiday season? 1. Work with publishers. I know we all have access to a multitude of data points – but nothing beats getting the right context from an actual discussion about what audiences have done, but more importantly, what they will be doing. 2. Lock your campaigns in. On so many […]

[…] attention and purchasing power. With three quarters of video viewers streaming more now than a year ago, advertisers should be actively exploring this channel to reach the right audiences.” Streamers prefer streaming to traditional TV and plan to stream more The study found that two thirds of streamers prefer to watch streaming services over […]

[…] or curated audiences. What this means for publishers Publishers need to look at how they can deliver valuable audiences efficiently in transparent environments, ensuring they have the right integrations to provide a clear pathway for buyers to continue accessing their inventory. Provide flexible activation options Publishers should seek out supply-side platforms that can provide […]

[…] opportunity to connect with addressable audiences, measure engagement, and deliver relevant ads than today. With programmatic tools, streaming advertisers can reach audiences with more accuracy, connecting the right audience with the right creative at the right time. Streaming’s capacity to layer audience data, report, and execute individual impressions helps brands track performance and connect […]

[…] many of which can be powered by the existing ad tech infrastructure; including ad serving, media buying, as well as data and measurement. For instance, having the right ad serving technology ensures site performance metrics are maintained, ad delivery is seamless, and relevant ads are displayed to ensure a quality user experience and successful […]

[…] dynamic rules to show more or less ads depending on the user, their behavior, and the content they’re viewing and can ensure ads are located in the right place for each specific user. This allows publishers to balance user experience and revenue in real time, keeping their impression waste to minimum. For example, on […]

[…] track record working with major OTT media owners as well as the industry-leading features within their CTV platform give us great confidence that we are on the right track.” The rlaxx TV app is now available on more than 60% of smart TVs in 26 countries as well as on media streamers, iOS and […]

[…] there. We offer over 50,000 live sporting events per year, but we also believe in a diversified content offering. It’s important for our users to get the right content at the right time and have an easy-to-navigate platform. We’re collecting data constantly to ensure that everything is personalized towards them. We’re also very cognizant […]

[…] a huge opportunity because 60 percent of sports viewing occurs during the weekend. So, the programmatic market can help make it easier for buyers to reach the right audience at the right time. Whether it’s live streaming or not, it doesn’t matter. What’s paramount is knowing your audience and using technology to aggregate that […]

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About VIZIO Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements […]