[…] ad experience is more important than ever. What are Vidio’s predictions on how publishers will evolve the ad break to improve the ad experience by leveraging the right tech stack and data?  A: In this digital era, people are becoming more exposed to advertisements. This can result in a lack of engagement and interest. […]

[…] dynamic rules to show more or less ads depending on the user, their behavior, and the content they’re viewing and can ensure ads are located in the right place for each specific user. This allows publishers to balance user experience and revenue in real time, keeping their impression waste to minimum. For example, on […]

[…] or curated audiences. What this means for publishers Publishers need to look at how they can deliver valuable audiences efficiently in transparent environments, ensuring they have the right integrations to provide a clear pathway for buyers to continue accessing their inventory. Provide flexible activation options Publishers should seek out supply-side platforms that can provide […]

[…] campaign planning this holiday season? 1. Work with publishers. I know we all have access to a multitude of data points – but nothing beats getting the right context from an actual discussion about what audiences have done, but more importantly, what they will be doing. 2. Lock your campaigns in. On so many […]

[…] “With programmatic, advertisers can tap into premium inventory from multiple sources and layer on first and third-party data. Scale is not an issue; it’s about getting the right access points.”  Future of CTV: Addressable Opportunities  The data possibilities of premium digital advertising are now available on CTV, with OTT providers pushing for better targeting […]

[…] at any moment, step in and help improve the performance  of a campaign, look at how a campaign is delivering and then make a decision at the right moment.” Graeme Lynch, VP Demand in EMEA at Magnite Growing CTV Opportunities There were a multitude of talks around connected TV (CTV) advertising too, including an […]

[…] lot to do with brand readiness to not just collect first-party data, but also to store and manage it,” says Priemer.  The importance of working with the right partners is key. “Working with partners, SSPs, etc. to tap into publisher data is a very important solution for brands who can’t scale their own. Understand […]

[…] demand partners against an existing demand stack. The growth in supply and demand for CTV inventory and the innovations in identity solutions makes addressing and reaching the right audiences even more important. In the face of third party cookie deprecation, many solutions are emerging to solve the addressability issue. Rather than a singular solution, […]

[…] number, they don’t give you the “who” behind these numbers. This is why we built our platform around incrementality and a philosophy that our clients have the right to understand whether their marketing is working and where it’s working, a key question we always seek to answer for our customers. What’s your philosophy around […]

[…] often disproportionately fewer women in leadership positions – this is the world that I’d like to change. It won’t happen overnight, but if we keep asking the right questions, driving conversations, creating a supportive and flexible workplace, we’ll be able to create an environment where everyone can succeed and feel empowered. We know you’ve […]