[…] been fully explored. AI can help us scale and enhance our abilities to manage our jobs. However, it still needs human oversight to guide it in the right direction, provide it with the right data, and apply it to the right tasks. If AI is better than humans at budgeting, pacing, and content recommendations, […]

[…] things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http:// www.transunion.com/business About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]

[…] I am trying to get the latest and greatest on the product front or working with team members on active tickets or everything migration that is happening right now.  Most of the day is spent on meetings and calls, either with my team navigating day-to-day challenges or externally on partnerships that we can explore […]

[…] from surpassing them.” Level up with programmatic activation Programmatic advertising can be particularly effective for delivering BVOD campaigns, as it allows for greater precision in reaching the right viewers, resulting in higher engagement rates and better ROI for advertisers. “Programmatic advertising has increased significantly for TVNZ over the past few years mainly because it […]

[…] Performance Network.   “We welcome innovation in the media buying supply chain that brings our clients closer to high-quality ad inventory. ClearLine is a promising step in the right direction in terms of optimizing supply paths for video campaigns,” said Tom Grant, SVP Group Director, Investment Operations at Havas Media. “The buying efficiency that ClearLine […]

[…] media behavior and ad preferences in Indonesia to inform marketers on the best way forward.  Reach Indonesian Audiences Where They Are Consumer-centric marketing is about reaching the right consumers where they are most engaged. An omnichannel strategy entails understanding your audience and each channel’s unique characteristics to create a cohesive brand experience.  Magnite’s research […]

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms.

[…] Collaboration will be critical for contextual activation to ensure consistency between signals the publisher provides and the ability for the buy-side to understand and bid on the right signals. For instance, while web-based contextual benefits from standardized IAB taxonomies, there’s a need for standardization specific to TV that can then be adopted across video […]

[…] WeTV & iflix Indonesia. Building Better Performance with Audience Data and Relevance  Ad relevance is now table stakes for advertisers looking to capture audience attention at the right moment and place.  “We need to know where the consumer is, be prepared for the action and deliver the right communication to the right context,” emphasized […]

As marketers diversify their marketing spend to include programmatic channels such as audio, CTV provides a strong roadmap for how to get audio investment right.   If you were to draw a Venn diagram of CTV and programmatic audio, there’d be considerable overlap. Akin to audio, CTV media planning focuses on addressable audiences in premium […]