Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content.

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

[…] the unique challenges of this election year, Magnite is helping political advertisers shift the spend they would have used on in-person touchpoints to video. By working closely with premium CTV publishers and political advertisers to understand their campaign goals, Magnite layers in data to ensure these buys are reaching the right audiences through scaled buys.

Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?

[…] Magnite, diversity matters. Not only because it makes our company stronger, but because empowering deserved yet underrepresented voices to have a seat at the table is the right thing to do. While in abstract terms, we are the largest independent omnichannel sell-side digital advertising platform in the world, the real force behind our company […]

[…] to leverage our omnichannel scale to truly drive better outcomes for our buyers and publishers. We’re taking a hands-on approach to ensure our buyers are reaching the right audiences and that our sellers have visibility into campaigns that complement their inventory. How will your team work with publishers and buyers? The Market Activation team […]