[…] less intrusive: With user experience high on their priority list, many publishers strategically embed these placements to capture their viewers’ attention and deliver relevant, viewable ads. Done right, OLV ads allow brands to maximize ad dollars by reaching audiences at scale while achieving their KPIs. They offer options for pre-roll, mid-roll, and post-roll ad […]

[…] automated decision-making. By analyzing vast amounts of data in real-time, AI algorithms can identify patterns and trends in user behavior, allowing publishers to deliver ads at the right time and in the right context to maximize viewability. Additionally, AI-driven optimization algorithms can dynamically adjust ad placements based on factors such as user engagement, content […]

[…] inspired shopping journeys for decades. Now, broadcasters leveraging Shopsense’s frictionless second-screen shopping experience will be able to incorporate programmatic advertising from brands looking to connect with consumers right at the point of purchase. “Building out our retail capabilities with Shopsense was a natural partnership, as we are constantly looking for ways to super serve […]

[…] oft-overlooked ally in the quest for more transparent media. To drive positive brand affinity, publishers must be able to deliver superior ad experiences in a clean, well-lit, brand-safe environment. To achieve this, ad servers play a pivotal role– and can be engaged in greater ways with the right questions to improve ad quality and impact.

[…] demand partners against an existing demand stack. The growth in supply and demand for CTV inventory and the innovations in identity solutions makes addressing and reaching the right audiences even more important. In the face of third party cookie deprecation, many solutions are emerging to solve the addressability issue. Rather than a singular solution, […]

[…] Performance Network.   “We welcome innovation in the media buying supply chain that brings our clients closer to high-quality ad inventory. ClearLine is a promising step in the right direction in terms of optimizing supply paths for video campaigns,” said Tom Grant, SVP Group Director, Investment Operations at Havas Media. “The buying efficiency that ClearLine […]

[…] Collaboration will be critical for contextual activation to ensure consistency between signals the publisher provides and the ability for the buy-side to understand and bid on the right signals. For instance, while web-based contextual benefits from standardized IAB taxonomies, there’s a need for standardization specific to TV that can then be adopted across video […]

As marketers diversify their marketing spend to include programmatic channels such as audio, CTV provides a strong roadmap for how to get audio investment right.   If you were to draw a Venn diagram of CTV and programmatic audio, there’d be considerable overlap. Akin to audio, CTV media planning focuses on addressable audiences in premium […]

[…] a big focus on audience addressability across channels, with first-party data particularly put into the spotlight. Providing advertisers with secure, profitable access to precise audiences at the right time while maintaining complete control over their valuable audience data has become a key objective for media owners in CTV and OTT just as much as […]

[…] linear trafficking system and a digital trafficking system work very differently. Ideally, the tech stacks would work together and allow the left hand to know what the right hand is doing. Programmatic is part of that.” Live linear is a bright spot for streaming TV.  Live TV is often seen as the crown jewel […]